Our Financial Education Journey
From humble beginnings to transforming how people understand money management - here's how zavoreliqua became the UK's trusted partner in budget literacy
The Foundation Years
zavoreliqua started in a shared workspace in Glasgow when founders Petra Morgenstern and James Whitfield noticed something troubling. Their friends and colleagues were making decent salaries but still struggling with basic money decisions. Credit card debt was piling up, savings accounts remained empty, and the idea of investing felt impossibly complex.
Digital Expansion
The pandemic pushed us online faster than we'd planned, but it opened incredible opportunities. We discovered people across the UK were hungry for honest financial education that didn't involve complex jargon or unrealistic promises. Our virtual workshops filled up within hours, and we started hearing from participants who'd successfully paid off debt and started emergency funds.
Building Community Impact
Last year marked our transition from educational provider to community builder. We launched peer support groups where participants could share their money wins and challenges in a judgment-free environment. The breakthrough came when we realized that financial literacy isn't just about spreadsheets and calculations - it's about changing how people think about their relationship with money.
Where We're Heading Next
2025 brings exciting developments as we prepare to launch our most ambitious programs yet. We're not just teaching budgeting anymore - we're building a movement where financial confidence becomes accessible to everyone, regardless of their starting point or background.
Advanced Money Mastery
New 12-week intensive program launching September 2025, covering everything from debt elimination to basic investment principles
Workplace Partnerships
Collaborating with employers to offer financial wellness programs that actually help employees feel more secure about their money
Interactive Learning Platform
Developing a comprehensive online platform where members can track progress, connect with peers, and access personalized learning paths